Florescencism Artist Lida Sherafatmand Appoints Tangible PR as Agency of Record

Tangible provides brand development, marketing communications, media relations and content support

LONDON, 7 May 2020 – Tangible PR, an international marketing communications agency, today announced that it has been retained by the artist Lida Sherafatmand for brand development, marketing communications, media relations and content management. Tangible PR will support Lida Sherafatmand’s current and future projects which include the development of a documentary film, a ballet, and exhibitions of her artworks.

Lida Sherafatmand is a multiple award-winning international artist, poet, writer and lecturer. In 2016, she coined the concept ‘florescencism’ which means using flowers to symbolise the flourishing of an individual or a civilization. Lida’s paintings, articles and poems have been widely published, including by the United Nations, UNESCO, Amnesty International, a wide array of art journals and other cultural institutes.

Lida Sherafatmand said: “I am impressed by the expertise and creativity of Tangible PR along with their diverse relationships across the global art and cultural communities. Tangible PR will play an important role in raising awareness of my art and my cultural mission as I launch new projects in the coming months.”

“Lida Sherafatmand works at the intersection of art, social issues and storytelling,” noted Montieth M. Illingworth, founder of Tangible PR. “We’re excited to be part of the team that supports Lida’s next projects. We look forward to helping illustrate the value she brings to the world and to collectors.”

About Tangible
Tangible is an international marketing communications agency that provides start-ups, artists and individuals across sectors and global money and media markets with a fully integrated set of services and solutions to help propel their growth and profitability and build their brands. More information is available at www.tangiblepr.com.

About the Lida Sherafatmand
Lida Sherafatmand is a multiple awarded international artist, poet, writer and lecturer. Born in Iran in 1977, she lived life circumstances of war, revolution, and persecution which made her feels later a responsibility in her artworks to contribute to her surroundings. In 2016, she coined an artistic concept ‘florescencism’ which means using flowers as the main subject to symbolise the flourishing of an individual or a civilization. Lida’s paintings, articles and poems have been widely published, including by UN, UNESCO, Amnesty International, several art journals, and cultural institutes. Today, she has exhibited in over 20 countries including 60 collective shows, 25 solo exhibitions. www.lida.gallery

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